Building AI tools as a PM
I build with AI, not just about it. Then I hand the tools to my team.
At a glance
- My role
- Builder, and lead of the tools my team now uses
- Team
- Mostly me at first, then the product managers on my team
- When
- February to November 2026
- What changed
- Product managers answer their own data questions and ship their own dashboards, with an AI assistant guiding each step.
In 2026, a product manager’s job changed. As I wrote at the time: “You’re not just defining and coordinating anymore, you’re building, testing, and iterating much closer to the problem.”
So I built. This page covers the tools I made for my own work, and the ones I handed to my team.
The problem
My work was spread across many tools. A data question meant filing a ticket and waiting three days. Each of the team’s dashboards ran as its own separate app. And AI tools made it easy to produce a lot of confident text that nobody had checked.
Context
Hertz’s product organization was adopting AI coding tools, through a company AI gateway with strict rules on data and on anything written to outside systems. Whatever I built had to live inside those rules.
What I built
- An AI-native PM workspace. It takes a problem from discovery through data-backed sizing, a PRD, an automated quality review and approval-gated publishing. It runs on more than 30 written rules and 40 reusable agent skills, and every external write waits for my approval.
- A data-investigation workspace for PMs, which I co-built. It gives a coding agent tracked investigations, a shared data catalog in three tiers, and a memory that learns from corrections. I ran a hands-on workshop that showed product managers how to answer their own data questions with it.
- An AI agent for product managers. It connects PMs to company data and shared knowledge, and it shared the top award at Hertz’s first AI hackathon. I didn’t stop at the demo. I hardened it for a pilot myself: a security review, per-user cost caps, approval on every publish, and backend test coverage that nearly doubled.
- The apps behind our contact-rate scorecard. They include a five-level drilldown of why customers call, covering about 500,000 calls a month, with independent cross-checks before any number goes live. Engineering built the transcription pipeline underneath.
- A shared hub for my team’s data apps. PMs build, review and ship their own data apps there, with an AI assistant guiding each step so no one needs the terminal.
- Field training made from phone recordings. For Hertz Premier Curbside, I turned screen recordings of the field process into an interactive training course for airport teams.
Approach
- Write judgment down as rules. The AI follows them every time, so quality doesn’t depend on my mood that day.
- A person approves every external write. Nothing reaches a shared page, a ticket or a message without my sign-off.
- Turn mistakes into rules. When an analysis goes wrong, the lesson becomes a rule. A correction that comes up three times becomes a proposed rule that I review. Some of these rules are on the Lab page.
- Make it usable by people who aren’t engineers. A guided menu, one-step setup and plain-language help.
Key decisions
- Merge, don’t fork. When my manager built a team workbench with good ideas, I folded them into one home instead of keeping two.
- Production, not just a prize. After the hackathon, I spent the time to make the agent safe for real users.
- Loosen rules that become bottlenecks. The hub’s approval rules were too strict at first and made me the only reviewer, so we widened approval rights.
Results
- Shared the top award at Hertz’s first AI hackathon (spring 2026).
- Within eight days of launch, the team hub had five apps live and five people committing code.
- The PM workspace runs my daily work.
I don’t have adoption numbers for the older tools, so I don’t claim any.
What I learned
- Be strict about the shared parts, but never make one person the only approver.
- Breadth before adoption is a trap. A tool with forty features and one user is a hobby.
- The best rules come from real mistakes. The rules I trust most each have a story behind them.